Client News

SMAC intensifying pace of business transformation

IT-BPM unleashes innovation with social, mobility, analytics, and cloud

(Manila, Philippines)—The advent of the information technology (IT) architecture called “SMAC”, or social, mobility, analytics, and cloud, is raising the stakes for the global business process management (BPM) industry, opening up insights, new revenue streams and greater service impact through innovation.

“SMAC is unleashing innovation at a rapid pace. It is transcending the digital space and revolutionizing the IT-BPM value chain,” says Jose Mari Mercado, president and chief executive of the Information Technology and Business Process Association of the Philippines (IBPAP). “Access to credible, rich and compelling data and channels allows companies to compete better as well as manage risk. In many cases, it liberates organizations from incorrect assumptions that define their strategies or goals.”

Dubbed as a “stack”, SMAC components must operate as an integrated system of processing information to deliver maximum business innovation and value. Social and mobility solutions are seen as effective drivers of productivity and engagement, while business analytics and cloud-based applications are enabling decision-making at optimal costs.

“Demands are outpacing traditional capabilities across all industries. The pressure to adapt to rapid changes is very intense, and many are being left behind,” Mercado said. “By transforming the role of technologies from a basic support function to the core of business model, adopters are disrupting how services are envisioned and brought to market.”

Examining SMAC in multi-process human resources outsourcing (MPHRO), global advisory and research firm Everest Group reports that “buyers and service providers see SMAC as a way to extract new value from MPHRO engagements.” Multi-process HRO is defined in a value stack, from top-level HR strategy; employee relations, regulatory and compliance; recruitment, benefits and payroll; and finally support infrastructure such as information systems and contact centers.

In consumer health care, SMAC is fostering a higher level of engagement among patients and consumers, with models evolving from physical care in clinics or hospitals to virtual care. As people learn more about their health and risk factors, they are being empowered to work toward desired health behaviors.

Global industry leaders will focus on SMAC during the 5th Annual International Outsourcing Summit, taking place October 6 to 8, 2013 in Makati City. In the opening plenary, IOS will delve on how firms across geographies are revolutionizing business through SMAC. The summit will also feature keynote presentations by industry and domain experts; panel discussions with top industry executives and other respected and influential resource persons; gala dinners; business matching sessions; exclusive briefings; unconferencing sessions; and, a supplier exhibit.

“SMAC is bridging the vast landscape that is IT-BPM. This is central to the theme of our summit, ‘Unlocking Possibilities, Creating New Vistas’,” Mercado said. “We hold fast to the view that our industry has played a crucial role in helping many adapt to the new business model that defines what it means to be truly global.”

For more information on the summit, visit Delegates may also download the app for free from iTunes and Google Play Store. For inquiries, contact +632 757 3500 ext. 309 or email Dana Abasa at

About the International Outsourcing Summit
The annual International Outsourcing Summit (IOS), organized by the Information Technology and Business Process Association of the Philippines (IBPAP), is the premier gathering of experts, clients, and companies from the information technology and business process management (IT-BPM) industry aiming to address global issues and trends in the industry. The fifth annual International Outsourcing Summit, under the theme “Unlocking Possibilities, Creating New Vistas.” takes place October 6–8, 2013 at the Makati Shangri-La in Metro Manila, Philippines.

For more information on the Summit, visit

About the Information Technology and Business Process Association of the Philippines (IBPAP)
The Information Technology and Business Process Association of the Philippines (IBPAP) is the enabling association for the information technology and business process management (IT-BPM) industry in the Philippines. IBPAP serves as the one-stop information and advocacy gateway for the industry. With approximately 300 industry and support-industry members, including five associations—the Animation Council of the Philippines, Inc., Contact Center Association of the Philippines, Game Developers Association of the Philippines, Healthcare Information Management Outsourcing Association of the Philippines, and Philippine Software Industry Association—IBPAP plays a pivotal role in sustaining rapid growth of the IT-BPM industry by working to ensure an enduring supply of high-quality labor, supporting service innovation, and providing country visibility.

IBPAP assists investors in setting up operations easily and quickly in the Philippines. Relevant research, introductions to key government and industry officials, and a series of briefings at each step of the investment process ensure a seamless development process. Ongoing support is provided through a wide variety of initiatives, including programs for HR development, business development, and knowledge sharing and networking opportunities.